Lori Colston

Lori Colston is a seasoned product and solution marketing expert known for her innovative approaches to accelerate sales processes and increase deal closures. With a track record of surpassing company goals, she excels in cultivating strong relationships with both clients and colleagues while adeptly adapting to dynamic business landscapes. Lori showcases her work and previous projects on her online portfolio: http://loricolston.wix.com/portfolio

Lori pursued a Bachelor's degree in Marketing with a focus on International Business at The University of Kansas. Additionally, she participated in the CIMBA Undergraduate Program and also studied at SMNW, honing her skills in various educational settings.

Throughout her career, Lori Colston held key positions such as Senior Product Marketing Manager at Stack Overflow, Senior Product Marketing Manager at Verizon, and Product Marketing Manager at MapQuest, Vendini, among others. Her roles ranged from sales development to solution marketing, showcasing her expertise across different facets of marketing and sales.

Leveraging her experience and knowledge, Lori has consistently demonstrated the ability to drive impactful marketing strategies, facilitate product launches, and streamline sales processes for notable companies. Her contributions have not only met but exceeded the expectations set by these organizations.

Lori Colston's professional journey includes roles such as Senior Specialist and Specialist in Solution Marketing at ServiceSource, where she fine-tuned her skills in understanding market needs and developing targeted marketing solutions to drive business growth.

Prior to her roles in marketing, she gained hands-on experience in sales as a Sales Development Representative, Senior Inside Sales Representative, and Inside Sales Representative at ServiceSource. This diverse background equipped her with a holistic understanding of the sales cycle and customer engagement.

Before venturing into the marketing and sales domain, Lori kickstarted her career as Sales and Marketing Support at imerica and as a Data Analyst Intern at Morningstar. These early roles shaped her analytical and support skills, which she later integrated into her strategic marketing initiatives.

Lori Colston's professional journey is characterized by a blend of hands-on sales experience, strategic marketing expertise, and a commitment to delivering results that align with company objectives. Her ability to navigate complex market dynamics and collaborate effectively with cross-functional teams sets her apart as a versatile marketing professional.

Explore Lori Colston's comprehensive background, encompassing a wealth of experience in product and solution marketing, sales development, market analysis, and client relationship management.