Laurie Bell

Laurie Bell is the Senior Vice President of Customer Experience at Amplify, a role she has held since January 2023. Based in Fort Collins, Colorado, she focuses on representing the customer voice in strategic decision-making and action planning within the executive team. Her responsibilities include designing the customer journey and overseeing Amplify's service offerings, which encompass Customer Success, Technical Onboarding, and Customer Support teams.12

Before her current position, Laurie served as Vice President of Customer Success and Vice President of Customer Engagement at Amplify, where she led significant transformations in customer support and engagement strategies. Her initiatives included establishing a customer segmentation model and launching product-specific newsletters that reached over a million users.13

Laurie has a strong background in the education sector and has been recognized for her contributions to enhancing customer experiences and outcomes in educational contexts.1