Lois Engstrand is the Senior Global Marketing Manager at ClauseMatch, a fintech and regtech company specializing in compliance software. She has been with ClauseMatch since 2016, when the company was still in its early stages with around 30 employees. Engstrand has played a pivotal role in developing the marketing department from the ground up, focusing on brand consistency and effective marketing strategies to enhance brand awareness and user engagement.12

Her background is in design, which has influenced her approach to marketing by emphasizing the importance of clear branding and consistent messaging across various platforms. Under her leadership, ClauseMatch has grown significantly, now boasting over 170,000 users globally and a well-structured marketing operation that includes lead generation and account-based marketing initiatives.12

Prior to her role at ClauseMatch, Engstrand worked in various marketing positions, including at the Norwegian-British Chamber of Commerce and Corporater, where she gained valuable experience that she has applied in her current position.3