Loic Maestracci

Loic Maestracci is a seasoned marketing professional currently serving as a Senior Marketing Manager at Twitter. Based in San Francisco, he has over 15 years of experience in brand strategy, integrated campaigns, product marketing, and content marketing, primarily in consumer technology and subscription businesses.

Professional Background

Maestracci's career at Twitter began in 2016, where he initially held the position of Senior Marketing Manager for Co-Marketing. In this role, he managed partnerships with major brands like FIFA, NFL, and Disney, focusing on enhancing Twitter's relevance during significant cultural events. He later transitioned to a Marketing Lead role, where he led a team responsible for high-profile campaigns, including those for the Super Bowl and the FIFA Women's World Cup, achieving substantial media impressions and engagement rates.1

In addition to his work at Twitter, Maestracci is the Founder and Executive Producer of Music Expo, an initiative aimed at fostering the next generation of music creators. This project has successfully attracted thousands of attendees and numerous industry speakers across multiple events in the U.S. and Mexico.1

Education

He holds an MBA in Corporate Management and Marketing from California State University-San Bernardino and a Master's degree in International Trade from Ecole Superieure de Commerce International.1

Skills and Expertise

Maestracci is recognized for his strategic, data-driven approach to marketing, with a strong emphasis on collaboration with brands, creators, and influencers to maximize outreach and impact. His expertise spans various facets of marketing, including campaign development, partnership management, and event production.1