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Loic FRESARD
Founder
Loïc Frésard is the founder and business owner of Sur Mesure, Hotels & Homes, a company he established in 2018.1 He is a seasoned professional in the luxury hospitality industry with over 20 years of experience in commercialization, marketing, and management of upscale hotel establishments, particularly in the 5-star and Palace categories.15
Professional Background
Frésard describes himself as a passionate hotelier and committed salesman.1 His extensive experience in the hospitality sector has equipped him with expertise in:
- Commercial development
- Marketing strategies
- Hotel operations management
- Positioning and branding
- Team organization
- Profitability optimization
Sur Mesure, Hotels & Homes
Through his company, Frésard aims to support hotel investors and managers with various aspects of their business, including:
- Hotel openings
- Commercial development
- Strategic positioning
- Team organization
- Profitability enhancement
He takes a hands-on approach, working closely with clients and their teams on a daily basis to maximize each opportunity.1
Contact Information
Recent Developments
Frésard's company has recently been included in Internova Travel Group's CURATED Hotels & Resorts collection, a portfolio of design-driven lifestyle properties. This inclusion highlights Sur Mesure, Hotels & Homes' commitment to offering unique, privately owned properties in France, including a recent opening in Paris.2
Loïc Frésard's LinkedIn profile can be found under the username loic-fresard-48415310, where he maintains a network of over 500 connections.4
