Liza Graves

Liza Graves is an accomplished entrepreneur and the Founder and CEO of Blueprint.Inc, a multi-platform marketing company she established in January 2019. Under her leadership, Blueprint.Inc focuses on engaging local audiences throughout the Southern United States and operates various platforms, including the popular digital magazine StyleBlueprint, which she co-founded in 2009. This magazine has grown to reach over 5 million unique readers annually and showcases lifestyle content tailored to Southern audiences.13

Before founding Blueprint.Inc, Liza Graves had a diverse career in the marketing and lifestyle sectors. She previously owned Etcetera (Casuals Etcetera, Inc), where she successfully expanded the franchise into one of the top producers nationwide. Additionally, she founded City Wraps Cafe, a popular lunch spot in downtown Nashville, at the age of 24.123

Liza graduated with a Bachelor of Science degree in Psychology from Vanderbilt University in 1994. Her contributions to the business community have earned her recognition, including being named one of the 75 Most Stylish People in the South and receiving accolades such as Woman of Influence and Most Admired CEO by the Nashville Business Journal .12

In her role at Blueprint.Inc, Liza emphasizes supporting local businesses and fostering a strong community through targeted marketing strategies. Her commitment to entrepreneurship is further demonstrated through her involvement in various speaking engagements and panels focused on women in business.23