Liza Garter

Liza Garter is a seasoned professional in the field of lifecycle marketing, currently serving as the Senior Manager of Lifecycle Marketing at Tinuiti. With over 15 years of experience, she specializes in developing and executing comprehensive marketing strategies that enhance customer engagement and retention across various channels. Her expertise includes leveraging data-driven insights to optimize customer journeys and improve overall marketing effectiveness.

At Tinuiti, Liza is involved in crafting multi-channel marketing campaigns that utilize email, SMS, and other digital platforms to drive user activation and engagement. She collaborates closely with cross-functional teams to align marketing initiatives with broader business goals, ensuring that campaigns are not only creative but also strategically sound.

Liza's background reflects a strong commitment to enhancing customer experiences through personalized marketing approaches, making her a valuable asset in the rapidly evolving landscape of digital marketing. Her professional journey is marked by a focus on innovation and a deep understanding of customer behavior, which informs her strategies in lifecycle marketing.