Liz Richardson

Liz Richardson is the Co-Founder and Managing Partner at Captivate Collective, a customer advocacy agency she launched in 2020. With a background in music and a professional pivot into technology, Richardson has built a successful career in customer engagement and advocacy, drawing on her extensive experience in the field.

Background and Education

Richardson graduated from Wheaton College with a degree in music and later pursued graduate studies at the University of Southern California. Initially trained in vocal performance, she transitioned to a career in tech, where she gained over ten years of experience working for various companies, including Influitive, where she served as Vice President of Customer Advocacy.13

Captivate Collective

At Captivate Collective, Richardson focuses on helping organizations enhance their customer advocacy programs. The agency collaborates with notable clients such as Adobe, Sage, and Amplitude to implement effective engagement strategies. Her work emphasizes innovative methodologies in customer marketing and advocacy.36

Personal Life

Liz Richardson is also a mother of four, balancing her professional ambitions with family life. She has openly discussed the challenges of maintaining work-life balance while nurturing her entrepreneurial spirit. Her journey reflects a commitment to personal growth and community impact through her work.15

Richardson continues to engage with the broader community through speaking engagements and thought leadership in customer advocacy, aiming to inspire others while fostering meaningful connections within the industry.24