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Liz Peterman
Group Director, Performance Media at 360i
Liz Peterman is an accomplished professional with a versatile background in digital media, marketing strategy, analytics, lead generation, and relationship management.
With a Bachelor's degree in Advertising from the University of Illinois Urbana-Champaign, Liz has honed her skills and expertise in the dynamic field of media and marketing.
Currently serving as the Group Director of Performance Media at 360i, Liz has also held key positions such as Account Director and Associate Account Director at the same organization.
Her extensive experience includes roles as Associate Media Director at OMD USA, Media Supervisor at Starcom MediaVest Group, and Senior Campaign Manager at Slack and Company.
Liz's specialties lie in digital media, media strategy and planning, media activation, direct marketing, marketing analytics, lead generation, and relationship building and management.
She possesses a comprehensive understanding of the digital landscape and excels in driving successful marketing campaigns through data-driven strategies and effective media planning.
Liz Peterman's career trajectory showcases a steady progression through various roles, where her expertise and leadership have made a significant impact on the organizations she has been a part of.