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Liz Hobbs
AI Conversation Designer at Drift ⚡
Liz Hobbs is an experienced AI Conversation Designer currently working at Drift, a company specializing in conversational marketing and sales technology. Based in Austin, Texas, she has a strong background in conversational AI and product management.
Professional Background
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Current Role: Liz serves as a Senior AI Conversation Designer at Drift, where she has been instrumental in designing and implementing chatbots that generate revenue across various industries, including FinTech and B2B SaaS. During her tenure, she achieved significant improvements in chatbot performance, such as a 2200% increase in pipeline generation for key enterprise accounts and a 20% enhancement in bot comprehension through the development of a new base NLU model.1
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Previous Experience:
- Product Manager, Conversational AI at Directly (January 2022 - January 2023): She led a team to create a product that auto-generates natural language understanding (NLU) models from historical conversations, achieving around 70% coverage of support conversations. Her efforts included defining go-to-market strategies and streamlining development processes.1
- Freelance Conversation Designer at CDI Services (December 2022 - Present): Continuing her work in the field of conversation design.1
- Customer Marketing Associate and Support Specialist at PandaDoc: In these roles, she focused on enhancing user experience through customer advocacy and improving onboarding processes for support agents.1
Education
Liz holds a Master's degree in Human Computer Interaction and Design from the University of California, Irvine (2022-2023), and a Bachelor of Science in Information, Communication, and Technology from Florida State University (2014-2017).12
Certifications
She is certified as a Conversation Designer by Conversational Academy (September 2022) and holds a Conversational Marketing Certification from Drift (December 2020).1
Liz Hobbs' expertise in conversational design and her innovative contributions to AI-driven solutions position her as a notable figure in the field of conversational marketing.
