Robert Rippee

Robert Rippee, Ph.D., currently serves as the Senior Vice President of Marketing at The Venetian Resort Las Vegas, a subsidiary of Las Vegas Sands Corp. He has held this position since December 2011, contributing significantly to the marketing strategies and initiatives of the resort over the years.1

Background and Experience

Rippee has an extensive background in hospitality and marketing. Before his current role, he was involved in various positions that include:

• CEO & Managing Partner at FORMOS (2008-2011)
• Chief Marketing Officer at DPS Sporting Club Development (2008-2010)
• Vice President of Brand & Marketing at The Sea Island Company (2004-2006)
• Area Director of Marketing for The Ritz-Carlton Hotel Company (1998-2004)

Additionally, he served in the U.S. Navy from 1980 to 1989, which provided him with leadership experience early in his career.1

Education

Rippee holds multiple degrees:

• Bachelor of Science in Finance from the University of Wyoming (1980)
• MBA in Operations Management from the University of Georgia (2007)
• Ph.D. in Consumer Behavior and Human Learning from the University of Nevada-Las Vegas (2020)

This educational background supports his expertise in consumer insights and marketing strategies within the hospitality industry.1

Current Initiatives

In addition to his role at The Venetian, Rippee is also known for his involvement with innovation in hospitality through initiatives like the Hospitality Innovation Lab and eSports Lab at UNLV. His work focuses on leveraging technology and understanding customer preferences to drive innovation within the sector.1

Rippee's combination of practical experience, academic credentials, and innovative thinking positions him as a prominent figure in the hospitality marketing landscape.