Liz Du

Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow.2 In her role, she is responsible for developing and implementing strategies to enhance ServiceNow's reputation as an employer of choice. Liz leverages data-driven insights to inform the company's employer brand strategy and works closely with various teams to elevate ServiceNow's talent brand.12

Some key aspects of Liz Du's work at ServiceNow include:

1. Utilizing the Employer Brand Index to benchmark ServiceNow against competitor companies in talent acquisition.1
2. Analyzing specific attributes measured by Link Humans to identify areas of strength and opportunity in ServiceNow's employer brand.1
3. Collaborating with content and corporate communications teams to address white space opportunities and elevate narratives around key aspects of the company.1
4. Focusing on measuring strategic outcomes rather than just tactical metrics in employer branding efforts.2

Liz Du is recognized for her expertise in employer branding and talent marketing, and she has shared her insights on how data can inform employer brand strategy in industry podcasts and publications.2