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Liz Arndt
Senior Director, Global Inside Sales
Liz Arndt is the Senior Director of Global Inside Sales at Siemens PLM Software.23 She played a key role in Siemens' transition from an account-based model to a B2B Revenue Waterfall model for their revenue orchestration strategy.3 Arndt described this transformation as "difficult, but worth the pain" and shared insights about the process at a B2B Summit.3
Arndt works in Siemens' Digital organization, which has over 70,000 global employees and annual revenues exceeding $17 billion.3 She was involved in implementing changes to improve contact enrichment and increase opportunity acceptance rates, which rose to 85% after the transformation.3
During Siemens' acquisition of CD-adapco in 2016, Arndt, who was then part of CD-adapco's marketing team, commented on the acquisition's impact on employees and customers.1 She emphasized that Siemens would retain existing managers and employees, with no planned layoffs resulting from the acquisition.1
