Livia Prasinos

Livia Prasinos is a Brand Marketing Manager at The Nue Co., a role she has held since December 2023. Based in New York City, she has over five years of experience in brand marketing, focusing on community engagement and innovative marketing strategies within the beauty and wellness sectors.

Professional Background

• Current Position: As the Brand Marketing Manager at The Nue Co., Livia spearheaded the launch of a community platform that doubled membership engagement within four months. She also implemented a consumer testing program for skincare products, enhancing collaboration with influencers and retail partners like Sephora.12
• Previous Experience: Before joining The Nue Co., Livia worked at Fohr as an Associate for the Sephora Squad, managing numerous influencer campaigns that generated significant social media impressions. She also held various roles at Sol de Janeiro, where she executed influencer marketing strategies and managed extensive creator networks.12

Skills and Education

Livia possesses strong skills in creative strategy, project management, community management, and content creation. She holds a Bachelor's degree in International Affairs with a minor in Public Relations from Kennesaw State University and has completed a course in Beauty Industry Essentials at the Fashion Institute of Technology.12

Notable Projects

One of her significant projects includes leading the activation of Café Nue for The Nue Co.'s Gut Barrier+ collection, which successfully attracted over 1,000 visitors through engaging wellness experiences.2

Livia's approach combines creativity with data-driven insights to foster brand loyalty and engagement, making her a notable figure in her field.23