Lita Williams, MBA

Lita Williams is an experienced marketing consultant, brand communication specialist, and project manager with over 10 years of experience in the field. She has been pivotal in defining critical processes, managing dispersed teams, and driving key business results. With her leadership, she directs global team production and manages overall performance while engaging strategically for brand governance, public relations, and community outreach. Lita's expertise includes recruiting large operational teams, supporting both B2B and B2C objectives.

With Lita's proficiency in developing impactful communication, positioning both company vision and consumer value in marketing strategies and tactics, her efforts drive customer loyalty and long-term relations. Her experience represents success as an independent contractor and program manager leading with performance-based accountability and collaborative efforts that strengthen ROI in scope, timeline, budget, and deliverables.

In addition to brand marketing communications, digital marketing project management, customer relationship management, and brand development, Lita is also skilled in advertising creative strategy, program management, staff development and management, and public relations. She excels in articulating brand voice, developing actionable content, and aligning strategic messaging to attract preferred outcomes. Leveraging insightful analysis, Lita is known for providing thoughtful and decisive guidance, removing gaps, connecting the dots, and securing the resources needed to make a valued difference.

Lita's educational background includes a BA in Political Science with a focus on research analysis and group behavior from U of M, an MBA in Marketing from Columbia Southern University, and studies in Digital Marketing Strategies from Portland State University. Her professional experience includes working as a Marketing Strategist at Business People Connection LLC, SR Marketing Data Project Manager and Localization Business Consultant at Nike, Global Marketing, Media and Communications Project Manager at Intel Corporation, Strategic Sales and Retention Manager at Blue Cross Blue Shield, Marketing Strategy Consultant, Communications and Brand Management as an Independent Contractor, and Statewide Education Manager and Business Consultant at Allstate.