Lisse Mastenbroek

Lisse Mastenbroek is an Experience Strategist and Behavioural Psychologist with a global background. She excels in creating brand positioning strategies and translating them into impactful user experiences. With a passion for understanding the 'why' behind every problem, Lisse collaborates with teams and clients to develop and implement brand, communication, and experience strategies.

Lisse's expertise spans from brand planning to behavioural psychology & economics, social media content strategy, customer journey management, experience design, marketing, and design thinking. She aims to deliver actionable solutions and communication tools tailored for specific audiences and touchpoints, driving positive and sustainable change.

With a focus on people, (neuro-)psychology, and behavioural change, Lisse is dedicated to crafting innovative solutions that positively influence individuals and society. Her experience includes working on integrated digital brands & campaigns, experience solutions, and transformation strategies for renowned brands in Europe and South East Asia such as SCB, FWD, BTO, NN group, ING, VodafoneZiggo, Unilever, Microsoft, Mediamarkt, and leading companies in telecom, FMCG, industry, and finance sectors.

Lisse Mastenbroek holds a Master's degree in Economics and Consumer Psychology and a Bachelor's degree in Psychology from Universiteit Leiden. She has enriched her skill set through additional studies in Grafische Vormgeving at Koninklijke Academie van Beeldende Kunsten, Den Haag.

Throughout her career, Lisse has held key roles in prestigious organizations. She served as a Digital Strategist at Dept Agency, a Behavioural Psychologist & Solution Designer at PwC Singapore, a Strategist / Planner at J. Walter Thompson Amsterdam, and provided digital marketing advisory as a Freelancer for Gunvor Online Marketing Advies. She also gained valuable experience during her internships and roles at Trustworks BV, O My Bag Amsterdam, Student&Company, and other committees and organizations where she also contributed her skills.

Lisse's professional journey encompasses diverse roles that have honed her expertise in developing innovative brand strategies, crafting engaging user experiences, and leveraging behavioural psychology to drive impactful change. Her collaborative approach and commitment to excellence make her a valuable asset in the fields of brand strategy, experience design, and marketing.