University of Phoenix

Stanford University

Pontificia Universidad Javeriana

Universidad Central (CO)

Brand Ambassador en Palomino Sunrise

- Direct the efforts of the UX strategy, using tools such as Mural, Figma, Adobe XD, Miro, Etc,. Which includes user research and analysis (observation, interviews, surveys, audits, A/B testing, competitive analysis), design thinking exercises, person card development, journey map creation, wireframing, and usability testing. 
- Lead the UI, UX, and research team to achieve the established objectives and milestones.
- Maintain a clear understanding of business goals and user needs, identifying and articulating high-impact research questions and opportunities, while continuing to drive strategic design decisions.
- Analyze quantitative and qualitative user research to make design decisions.
- Synthesize customer data from many sources to identify opportunities and recommend actions and directions on design and interaction.
- Identify user requirements to shape and prioritize solution feature sets and functionality.
- Connect the design strategy with the business strategy.
- Use Storytelling to communicate high-level concepts and research perspectives in work sessions, presentations, reports, and workshops.
- Support the user research and testing strategy to generate recommendations based on validation exercises and tests.
- To work the interaction design in every screen, button, and check box of the mobile app in order to create seamless behaviors and an amazing experience for the user.

Banco de Crédito BCP

Senior UX/UI Designer @ iO

Como Gerente de Marketing Digital, he liderado con éxito estrategias que mejoran el crecimiento, incrementan la visibilidad de la marca y potencian el compromiso del cliente en sectores como servicios financieros, hospitalidad, consultoría de innovación, startups, servicios de TI y retail. Mi experiencia incluye el diseño y ejecución de campañas de marketing adaptadas que se conectan con el público objetivo, utilizando una combinación de SEO, marketing de contenido, redes sociales, marketing por correo electrónico y un entendimiento integral de estrategias de medios pagados.

Turismo: Logré un aumento del 25% en reservas directas y una mejora del 40% en las puntuaciones de satisfacción de los clientes mediante el diseño optimizado de sitios web y campañas atractivas en redes sociales, complementado con publicidad pagada estratégica en plataformas de Meta y Búsqueda de Google para apuntar efectivamente a potenciales huéspedes.

Consultoría de Innovación y Startups: Mejoré la conciencia de marca y el compromiso del usuario en más de un 50% combinando técnicas de marketing ágil, toma de decisiones basada en datos e innovadoras campañas de medios pagados en plataformas como TikTok y YouTube, destacando las propuestas de valor únicas de productos y servicios nuevos.

Servicios de TI: Incrementé la generación de leads en un 35% desarrollando estrategias de marketing B2B que enfatizan la experiencia técnica y la fiabilidad. Esto incluyó campañas dirigidas en LinkedIn, contenido de liderazgo de pensamiento y el aprovechamiento de medios pagados en redes profesionales y motores de búsqueda para alcanzar a los decisores clave.

Retail: Impulsé las ventas en tienda en un 40% y las transacciones en línea en un 50% utilizando estrategias de marketing omni-canal, incluyendo publicidad en redes sociales, colaboraciones con influencers y campañas de marketing por correo electrónico, además de medios pagados en Spotify y Waze para mejorar la visibilidad y promociones.

1LABS

Product Manager

- Identify growth opportunities for the hotel and develop strategies to take advantage of them.
Work in collaboration with sales, marketing, and operations teams to execute growth strategies and achieve revenue goals.
- Analyze sales data and customer information to identify patterns and opportunities for improvement in the hotel's product and service offerings.
- Monitor trends in the hotel industry and competition to stay updated on best practices and growth opportunities.
- Lead and manage projects to improve and optimize the hotel's product and service offerings, in collaboration with internal and external teams.
- Identify and analyze key growth metrics for the hotel, and provide regular reports and analysis to management to evaluate success and adjust strategies as needed.
- Collaborate with the technology team to implement new technological solutions that can improve the customer experience and increase revenue.
- Manage budgets and expenses related to product growth, ensuring that initiatives are profitable and aligned with the hotel's objectives and resources.

Palomino Sunrise

Growth Product Manager

Working with 1Labs team we are advising on the development of the diagnosis of the organization's maturity level on innovation issues, design of the innovation architecture, strategic innovation plan and support in the implementation of an innovation model within the Colombian National Police. Additionally, support to the organization in the definition of agile methodologies to apply in the organization along with the mapping and monitoring of innovative initiatives.

Design of the strategic plan that allows to accelerate and scale each innovation initiative along with its visibility and market launch. Optimize innovation processes so that they really reach their target audience and generate an impact inside and outside the organization.

POLICIA NACIONAL DE COLOMBIA

- Designing and conducting user research to understand user needs and behaviors.
Developing user personas, user journeys, wireframes, and prototypes to communicate and test design concepts.
- Collaborating with cross-functional teams including product managers, developers, and visual designers to ensure a cohesive user experience.
- Conducting usability testing and user feedback sessions to refine and validate designs.
Analyzing data and feedback from user testing to make data-driven design decisions and iterate on designs.
- Creating and maintaining design systems, design guidelines, and UI libraries to ensure consistency and scalability across products.
- Staying up-to-date with industry trends and best practices in UX design and incorporating new techniques and tools into the design process.
- Mentoring and leading junior UX designers and providing feedback on their work.
Evangelizing the importance of UX design to stakeholders and promoting a user-centric culture within the organization.
- Advocating for accessibility, inclusion, and diversity in design and ensuring that designs are accessible to all users, regardless of their abilities or backgrounds.
- I created clear and concise microcopy for various elements within the mobile app, including buttons, notifications, error messages, tooltips, and labels. I ensured that the text guided users through their interactions and aligned with their needs.
- I created clear and concise microcopy for various elements within the mobile app, including buttons, notifications, error messages, tooltips, and labels. I ensured that the text guided users through their interactions and aligned with their needs.
- I crafted user-centered content, such as onboarding instructions, feature descriptions, and FAQs, to meet user expectations and accessibility.
- I established a consistent tone and brand voice across the app's text elements, working closely with designers and developers.

Senior UX / UI Designer

Working with 1labs.co I was esponsible for advising in the development of the diagnosis of the organization's maturity level on innovation issues, design of the innovation architecture, strategic innovation plan and support in the implementation of an innovation model within Positiva Seguros SA. Additionally, support to the organization in the definition of agile methodologies to apply in the organization along with the mapping and monitoring of innovative initiatives.

Transfer of knowledge of the Palo Alto Framework methodology and execution of the GO4 process in which four rest of high strategic value for the company in the insurance sector were identified, which were devised and solved in just four weeks.

Mentoring high-performance work teams in innovation in topics related to business model, user maps, Design Thinking, Palo Alto Framework, Creativitiy, Scrum, Lean Startup, user experience, creativity, rapid problem identification, prototyping and creation of minimum viable products

Design of the strategic plan that allows to accelerate and scale each innovation initiative along with its visibility and market launch. Optimize innovation processes so that they really reach their target audience and generate an impact inside and outside the organization.

Positiva Compañía de Seguros

Lead Innovation Consultant (Strategy)

Together with the team of 1labs in charge of advising on the development of the diagnosis of the maturity level of the organization in matters of innovation and design of the architecture of innovation, within the Family Welfare Institute. Additionally, support to the organization in the articulation of the knowledge and innovation management area in the entity.

Knowledge transfer of the Palo Alto Framework methodology and execution of the GO4 process in which two challenges of high strategic value for the organization in the nutrition sector and knowledge management were identified, which were devised and solved in just four weeks .

In charge of leading the UI / UX team for the implementation of the GO8 process that developed two minimum viable digitally based products that were made in 21 days based on Drupal technology in the case of the knowledge management MVP and Sharepoint technology for the MVP based on knowledge management.

ICBF

UI / UX knowledge transfer during the Innovation Tour that included mentoring sessions for leaders of the organization on related topics such as problem identification, ideation, prototyping, design of minimum viable products and Pitch.

Transfer of the Palo Alto Framework methodology and User Archetypes in which the different target groups and new audiences within the organization were identified

Mentoring for work teams that is part of the Compensar innovation laboratory

Compensar

Lead Innovation Consultant (Strategy+Tech)

Together with the 1labs team in charge of transferring knowledge of the Palo Alto Framework methodology and executing the GO4 process, in which four challenges of high strategic value for the company in the Retail sector were identified, which were devised and solved in 72 hours.

Each of these challenges came to solve problems that the organization had not been able to attend to in an efficient and accelerated way, but that with the methodology and the facilitation in innovation delivered, they managed to put them into practice, having positive results that improved the profitability of their processes.

Mentoring high-performance work teams on innovation in person and remotely on topics related to business models, user maps, user experience, creativity, rapid problem identification, prototyping and creation of minimum viable products.

Reebok

Brand, Marketing, Product Design/Launch, UI/UX - Lifelong acceleration for bootstrapped entrepreneurs. Dream big, do bigger, faster. Co-accelerate

Torrenegra Accelerate!

Mentor (Innovation, Marketing, UI/UX)

Together with the 1labs team in charge of carrying out the knowledge transfer of the Palo Alto Framework methodology and execution of the GO4 process, in which four other high strategic value for the company in the insurance sector were identified, which were devised and solved in just four weeks.

Responsible for the implementation of the GO8 process and design leader for the development of three digitally based prototypes that were completed in 60 days. One of the prototypes was the winner of the Bolivar Group Innovation Award 2019.

Mentoring high-performance work teams on innovation in person and remotely on issues related to business model, user maps, user experience, creativity, rapid problem identification, prototyping and creation of minimum viable products.

Training for innovation facilitators within the organization and training on creativity and innovation for leaders and decision makers.

Constructora Bolivar S.A.

- Conducting research to identify emerging trends, technologies, and best practices related to innovation.
- Working with clients to identify their innovation goals and develop strategies to achieve them.
Facilitating brainstorming sessions and workshops to generate creative ideas and solutions, using methodologies such as design thinking.
- Creating prototypes and mockups to test and validate innovative ideas, and iterating based on user feedback.
- Mapping out innovation ecosystems and identifying key stakeholders, partners, and competitors.
Helping startups develop and launch new products and services, and advising on fundraising and growth strategies.
- Identifying and evaluating potential partners, suppliers, and investors to support innovation initiatives.
- Supporting clients in achieving product-market fit, and helping them to refine and optimize their offerings.
- Providing guidance and support to teams involved in innovation projects, including coaching, training, and mentoring.
- Staying up-to-date with emerging trends and technologies in innovation and incorporating new techniques and tools into consulting processes.
- Providing advice and guidance on the development of the startup's product or service, as well as its business model and strategy.
- Helping the startup to identify and pursue new market opportunities, and to refine its target customer segments.
- Offering feedback on the startup's pitch, presentation, and overall branding, and helping to refine these elements.
- Introducing the startup to potential customers, investors, and partners, and facilitating networking opportunities.
- Providing feedback on the startup's financials and helping to create a budget and financial plan.
- Coaching the startup's founders on leadership and management skills, and offering guidance on hiring and team building.
- Helping the startup to navigate legal and regulatory issues, such as intellectual property protection and compliance requirements.

Innovation Consultant and Startup Mentor

My responsibilities as a Project Manager were
- Plan and develop the project Idea
- Create and lead our providers and contractors team
- Monitor project progress and set deadlines
- Solve Issues every day
- Manage the money for the project
- Ensure stakeholder satisfaction.
- Evaluate project performance.

I have a solid experience in time management, prioritization and organization skills. Also I have a successful track record in coordinating the work of internal and external teams to delivery and develop new product and services

Co-founder & CEO

1labs.co is a technology company dedicated to consulting in agile software innovation and development for the public and private sectors.

We are located at the meeting point between Technology, Business and Innovation, offering high-level technological, innovative and strategic services, focusing all our projects from the perspective of Design Thinking. Our focus and execution of projects, from seriousness, commitment to the client and the project, solid knowledge, quality and an effective and proven methodology of project management, has allowed us to differentiate our services.

ACHIEVEMENTS:

Bolivar Construction
- Application of the Palo Alto Innovation Framework in its GO4 phase, identifying 16 challenges of high strategic value for the organization.
- UI / UX Manager for 3 rapid prototypes based on mobile technology that were launched in 3 months, thus validating their effectiveness prior to scaling throughout the organization.
- Online mentoring for geographically disaggregated teams, which were located in different cities of the country and which were effectively integrated to develop innovation projects for the organization

Colombian Institute of Family Welfare
- Diagnosis of the level of maturity of the organization in matters of innovation
- Design of the ideal innovation architecture for the organization
- Knowledge transfer for the areas of nutrition and knowledge management
- Ideation, Prototyping and development of 2 minimum viable products based on Sharepoint and Drupal technology created in just 30 days.

Positiva Seguros SA
- Diagnosis of the level of maturity of the organization in matters of innovation
- Design of the ideal innovation architecture for the organization

Make up for
- Knowledge transfer with different Innovation and Mentoring Workshops for teams from the Compensar innovation laboratory.

Business Development Manager

We connect Latin entrepreneurs with Silicon Valley Ecosystem

- Lead the creative messages of the brand
- Lead the design and execution of the events of the brand
- Design the brand and communications strategy
- Assembly and to lead the content for social media
- Ensure brand messages in every video are consistent
- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
- Make the video strategy in order to expand the brand awareness of the company over internet
- Design the CRM and Digital Marketing strategy for the brand
- Establish Strategic Alliances with people of Entrepreneurship and Innovation in San Francisco, CA
- Design, organize and manage the entire development of entrepreneurship events, training, business visits and accommodation for participants of the week immersion in Silicon Valley

Siliconvalley.travel

Project Manager / Mentor in Innovation, Marketing, UI/UX

•	Oversee creation and delivery digital assets, videos, video interviews and other marketing materials
•	Lead the content for social media
•	Ensure brand messages in every video are consistent
•	Nurture and enrich all external perceptions of the company and growth of market share
•	Engage consumers on social media
•	Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
•	Lead video content generation and production across all media platforms
•	Engage other organizations in Silicon Valley as VCs, Incubators, and acelerators with entrepreneurs
•	Collaborate with sales and sourcing to develop strategic partnership activities
•	Make the video strategy in order to expand the brand awareness of the company over internet

StartupBasecamp

Videographer and Editor Volunteer

Online Instructor Course Innovation and Design Thinking by Udemy.com platform.

Responsibilities:

- Establish the curriculum of the course.
- Design animations and graphics to be incorporated into the content.
- Set up about technological equipment such as microphones, cameras and digital editing equipment.

Achievements:

- More than 350 students enrolled.
- More than 60 countries.
- I developed the whole curriculum of the course from start to finish.
- More than 4 hours of no lineal edition made

Udemy

Innovation Consultant

Hommy is a revolutionary mobile application that allows you to automate and improve the management of joint and residential units. My duties include working with the team in the definition and realization of the project objectives. Additionally, the project plan in all its aspects, identifying the activities to be undertaken including interface design, budgeting, definition of value proposition, resources and deadlines.

Responsabilities:

I created clear and concise microcopy for various elements within the mobile app, including buttons, notifications, error messages, tooltips, and labels. I ensured that the text guided users through their interactions and aligned with their needs.

I crafted user-centered content, such as onboarding instructions, feature descriptions, and FAQs, to meet user expectations and accessibility.

I established a consistent tone and brand voice across the app's text elements, working closely with designers and developers to seamlessly integrate the written content into the app's design.

- Management and coordination of all resources used in the project.
- Permanent maintenance of external relations of the project: customers and programmers.
- Taking decisions necessary to know at any moment the situation in relation to established objectives.
- Adoption of appropriate corrective measures to remedy the deviations that had been detected.
- Responding to customers and higher achieving the project objectives.
- Propose, if any, changes to the boundaries or basic project goals when circumstances so warrant.

Achievements

- I designed the entire user interface
- I designed the whole map user experience
- I designed the logo of the mobile application
- I designed the corporate brand image

Hommy

Senior Project Manager - UI/UX Designer and UX Writer

I was the teacher responsible innovation module for the course "Management in e-government and ICT" conducted by the University of Colombia and the ICT Ministry with the direction of government online.

Universidad Nacional de Colombia

Innovation Consultant and Teacher

From the Innovation Center of Gobierno en Línea from Ministry of ICT, my duties include using the methodology Innovate Design Thinking. Project Manager Co-creating and breaking schemes for public and private organizations think outside the box and create viable and realistic solutions that can be implemented in the short time.

Responsibilities:

- Lead the planning of innovation workshops that identify opportunities in various government and private sectors. Product design strategies and user-centric services.

- Lead, plan and execute exercises innovation customers management to identify opportunities for design of digital solutions in the government sector.

- Design of a technological solution for the Mobility of Buenos Aires, Argentina.

Achievements:

Getting more than 20 entities of national order established innovation processes using Design Thinking within their teams.

I have achieved more than 10 hackatones with linking over 800 developers across Colombia for the design of digital solutions that seek to solve public problems.

Conceiving and designing the methodology used by the co-create innovation center on e-government online government processes for culture, knowledge base and innovation exercises
Capsules design innovation to solve challenges of rapidly into the ICT ministry.

Managing and consolidating partnerships with academia and EAN University of the Andes, making its active links in two years of public digital innovation.

Each of these events was attended by over 400 people with 50 entities of local, national and international order as UNDP, UN DESA and CIVETS countries

I have handled the participation of private industry with 10 international sponsors for the event e-xperience 2015 which included Red Hat, Microsoft, Google, Indenova, SitMobile, among others.

Ministerio de Tecnologías de la Información y las Comunicaciones

Innovation Leader - UX Designer

Responsibilities:
- Strategic consulting to encourage participation of citizens with government channels through digital and social media strategies.

- I was the specialist in monitoring and analysis of indicators of government perception that subsequently lead to strategies and actions aimed at improving the sense of citizenship through participation.

Achievements:

I led the team armed Digital Task Force to address the needs of digital communications president of Colombia.

I led the way early identification of threats to state communications and the presidency of the republic.

I led the implementation of actions of diffusion and communication to improve the image of the President of the Republic of Colombia.

Social Media Project Manager

Aktiba BTL Marketing - marketing agency specialized in product launch, a brand activation, corporate events, loyalty marketing street, Advergaming and ephemeral architecture.
Bogotá, Colombia.

Responsibilities
- To be responsible for generating new business and designing innovative marketing strategies for existing customers of the agency.
- To lead strategic and creative process of the company
- To lead ongoing projects to be completed and delivered on time with the quality required by each customer
- To encourage the design and production team of the agency

Achievements

- Having achieved the goals set by the client Telefonica while we achieved one of the top billing for the company with this business.

Aktiba Marketing BTL

Program Manager

I was responsible for the management of British American Tobacco accounts such as Kool and Belmont. Additionally, accounts Sab Miller as Club Colombia, Pilsen and PonyMalta actions have developed consumer loyalty and incentive promotions and TAT to rotate inventory. 

In Colombia Mobile account I possess experience in developing strategies for activities Releases, Sampling, Take Over and branding. Also in charge of creative development for all accounts belonging to the agency and its corresponding strategic planning in ATL and BTL activities, including Mobile Marketing, brand activations, trade marketing, CRM and Marketing srteet. Management providers, agencies, clients and staff in charge at local and regional level.

Responsibilities:
- To lead the creative department of advertising agency.
- To act as the link between execution and client
- To identify new business opportunities for the agency
- To discover the needs of clients in terms of branding and events
- To lead  the creative process of the company

Achievements:
- Getting more than 10 Iberoamerican advertising awards, marketing and events agency IFP Argentina.
- Billing over $USD 1´000.000 with brands such as SABMiller, Tigo, including Lipton
- Designing a more winning strategies for brand Pony Malta in its history "Fortune Cookie"

Penta Experiential Marketing

Senior Business Project Manager

I was a professor at the faculty of Marketing and Advertising at the Politecnico Gran Colombiano, guiding students on issues related to alternative advertising, BTL, street marketing, CRM, Word of Mouth, Buzz Marketing, Public relations, Web 2.0, Social Networks, BTL, Advertainment, Blogging, etc. and new trends that really add value to a brand.

Responsibilities:

The subjects I've covered were:
- Digital Advertising
- Alternative marketing
- Semiotic Advertising

Achievements:

Inspire over 550 students during the lecture today have a comprehensive vision of advertising communications in the world.

Making the institution saw a new and innovative way to teach and evaluate students based on competition between them, creating working groups and external evaluation teams of the private sector.

Politécnico Grancolombiano

Advertising And Marketing Teacher

Responsibilities:

- Responsible for leadership and overall management of the Client relationship on one large or multiple accounts. 

- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively.

- Partner with production & events coordinator to ensure key stories are presented effectively during all trade shows

Achievements:

- FIP winner in 2006 Gold Award in the category Best (Proof of Product and Best Promotion with Demonstration and Test Product Knowledge) thanks to the Motorola Roadshow 2006 activity.

Hegel G.