Hegel G.

Hegel González is a professional publicist with over 12 years of experience in strategic direction and innovation, project management, and the development of marketing plans. He holds a Master of Business Administration from the University of Phoenix and has studied International Business and Commerce at Pontificia Universidad Javeriana. He also completed a course on Using Design Thinking and Innovation Techniques to Change Your Organization at Stanford University.

González has experience in ATL, BTL, and digital marketing, as well as SEO, SEM, Adwords, social media, e-government, brand positioning, product launches, PR strategies, customer loyalty, consumer incentive strategies, trade marketing activities, emotional branding, brand architecture, and innovation architecture. He is a certified Apps.co Mentor and a facilitator for different startups in Silicon Valley and Latin America where he leads workshops on entrepreneurship, user experience, lean, design thinking, and value proposition, among others.

As a senior innovation consultant, González's goal is to help organizations create high-value products for people in various industries such as technology, government, insurance, construction, fashion, transportation, food and beverages, retail, Fintech, and more. He has knowledge of the innovation and entrepreneurship ecosystem in Colombia and Silicon Valley, including Incubators, Accelerators, Venture Capitals, Entrepreneurs, Innovators, and Makers. Gonzalez is fluent in English and has a leading personality oriented to achievement and teamwork, open to change, adaptable, and innovative.

As an individual with vast experience in strategic direction and innovation, project management, and marketing plan development, Hegel González has helped several businesses in various industries optimize their operations. His expertise in entrepreneurship, user experience, lean, and design thinking provides him with tools to help companies identify and create high-value products for people. Gonzalez's work background includes innovation consulting, design thinking, and marketing roles in various industries like technology, government, insurance, construction, fashion, transportation, and Retail.