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Natalie Schrimpl
Senior Manager, Business Affairs at R/GA
Natalie Schrimpl is a seasoned Broadcast Business & Legal Affairs executive with over 20 years of leadership experience in the advertising, marketing & technology industries.
Her expertise lies in legal matters pertaining to marketing & advertising, including intellectual property, privacy laws, copyright & trademark laws. She specializes in content management, contracts, and licensing.
Natalie has a vast background working with prestigious domestic & global clients and brands, both on the agency and client sides. Her negotiation skills encompass celebrity talent, music rights, copyright, name & logo, and all other TM licensing contracts for various media platforms.
She is well-versed in third-party partnership development, content planning, and consulting agency producers on estimates & talent and production budgets for various production jobs.
With a keen eye for detail, Natalie has managed external/internal traffic, rights, and clearances for numerous domestic and international/global brands. Her proficiency in negotiation has led to the successful finalization of multiple production, talent, vendor contracts, and license agreements.
In addition to her negotiation skills, Natalie has a proven track record of leading, managing, training, and mentoring junior team members. She has cultivated and maintained strong professional relationships with key industry representatives and stakeholders.
Her expertise extends to talent unions such as SAG-AFTRA/AFM/ACTRA, celebrity negotiations, and music licensing for commercial purposes.
Natalie also brings additional assets to the table, where she has specialized in assisting small boutique advertising agencies in establishing Business Affairs departments, from assessing needs and developing systems to staffing and training.
She holds a Bachelor of Science in Media Studies and Communication from Northern Arizona University, having also studied at DePaul University and Downers Grove South High School. Currently, she serves as the Director of Business Affairs at Spark Foundry.
