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Lisa Saltsman, MBA
VP, Marketing & Alliances | 3x Sitecore MVP | Organizer of CLE, Houston, & BAL/DC area SUGs and SUGCON NA
Lisa Saltsman, MBA, is a seasoned professional with over 20 years of experience in front-end business operations, specializing in marketing, sales, and alliances. She excels in building pipelines and growing funnels for B2B companies by leveraging her strong analytic and critical thinking skills. Lisa is known for her ability to listen to and understand prospect pain points, nurturing relationships to convert them into clients. Her diverse skill set includes proficiency in various business tools such as Salesforce, Pardot, and Hubspot, coupled with expertise in Sitecore, email campaigns, social media marketing, and more. With a background in MBA Marketing from Kent State University, Lisa has held key roles in reputable organizations like AgencyQ, RDA, and Paragon, demonstrating her leadership, creativity, and goal-oriented mindset in driving business success.