Lisa Parrish

Lisa Parrish is a Marketing and Consumer Insights Strategist and Consultant based in New York.1 She has extensive experience in utilizing various research methodologies to uncover unique consumer insights and apply them to business strategies.1

Professional Background

Lisa has worked as a strategic consultant for numerous high-profile clients, including:

• Google
• Procter & Gamble
• Bosch
• Avon Cosmetics
• Xerox
• PricewaterhouseCoopers
• Scotts Miracle-Gro
• Hennessy
• Coca-Cola
• Lexus Automotive1

She divides her time between New York and Germany, focusing on global consulting projects.1

Previous Experience

Before her current role, Lisa spent nearly a decade as a Director at Faith Popcorn's BrainReserve.1 There, she:

• Conducted consumer and industry research through the lens of cultural trends
• Created a network of thousands of experts for subject matter insights
• Worked with brands such as Bayer, PepsiCo, Home Depot, Coca-Cola Japan, and Johnson & Johnson
• Spent three years based in Berlin to expand the business internationally1

Education and Skills

Lisa graduated from Duke University with degrees in both Sociology and Spanish.1 Her approach typically involves:

• Tapping into experts to find creative solutions
• Vetting new ideas
• Gaining a better understanding of future consumers1

Lisa's unique methodology of incorporating expert perspectives has proven invaluable for clients worldwide, providing them with a distinct competitive advantage in their respective markets.1