Lisa LaCour

Lisa LaCour is an accomplished media and communications executive with extensive experience in brand development and marketing. She is currently the Founder & CEO of The Vault Collective, a position she has held since July 2020.1 In this role, she works as a brand strategy and growth consultant, delivering impactful organizational changes and go-to-market strategies for leading brands and high-growth startups.1

Career Highlights

Throughout her career, LaCour has held several prominent positions:

• Vice President, Head of Marketing at Endeavor (February 2018 - February 2020)
• Global Head of Marketing at Outbrain (May 2010 - March 2016)
• Head of Marketing at DailyCandy (August 2008 - April 2010)
• Director, Marketing at AOL (November 2004 - August 2008)

Notable Achievements

• At Endeavor, she was the first hire by the GM to incubate a new podcast division, developing content strategies to attract A-list talent and new audiences.1
• During her time at Outbrain, she led the company through significant growth, with over 100% year-over-year increases.1
• At DailyCandy, she increased the subscriber base by more than 25% year-over-year.1
• At AOL, she was part of the core team that transitioned the company from a paywall model to the open web.1

Early Career

LaCour's career in digital media began in the late 1990s when she founded and produced Grandroyal.com for the Beastie Boys, establishing their online presence for content and e-commerce.1 She also worked at ARTISTdirect, Inc., where she pioneered the concept of artist "channels" for major musical artists.1

Education

Lisa LaCour holds a BS in Mass Communication/Media Studies from Middle Tennessee State University, where she also served as Station Manager at WMTS Radio.1