Lisa Kraynak

Chief Marketing & Growth Officer | Business Builder | Board Member | Advisor

Lisa Kraynak is a senior executive at Match Group, where she holds the position of Senior Vice President and Head of Marketing for The League, a dating app within Match Group's portfolio.1 5 She is a seasoned professional with over 20 years of experience in business building, operations, and strategic marketing.1

Professional Background

Lisa Kraynak's LinkedIn profile describes her as a:

Business builder
Operations executive
Strategic marketer

She recently joined Match Group in a senior role, as announced in April 2024.5 Match Group is known for owning and operating the largest global portfolio of dating brands.

Expertise and Focus Areas

Throughout her career, Lisa has demonstrated expertise in several key areas:

Go-to-market strategy
Marketing strategy
Innovation2

She has also shown interest in and knowledge of:

Direct-to-consumer (DTC) profitability
Customer Lifetime Value (CLV) metrics
Data ownership
Operations optimization3

LinkedIn Presence

Lisa Kraynak is active on LinkedIn, where her username is indeed lisa-kraynak.1 She regularly shares insights and updates related to her work and industry trends. Her profile showcases her role as a:

Chief Marketing & Growth Officer
Business Builder
Board Member2 4

It's worth noting that Lisa Kraynak's experience and expertise make her a valuable asset in the competitive and rapidly evolving online dating industry, particularly in her role leading marketing efforts for The League within the Match Group ecosystem.