Lisa Hopkins

Lisa Hopkins is an award-winning executive with over two decades of experience in Enterprise and SMB software sales, channel development, partner enablement, and program creation.

With a passion for driving revenue growth through channel and direct models, she excels in identifying key growth plays, creating and implementing strategies, and building strong relationships to foster opportunity and growth.

Her expertise spans various areas including end-to-end solutions sales, pipeline enhancement, revenue and market share growth, channel development, profitability enhancement, peer mentoring, and meeting corporate objectives while ensuring high customer satisfaction.

Lisa Hopkins thrives on new ventures, filling whitespace in the market, networking with new individuals and organizations, and achieving successful outcomes.

Her specialties include Business Development, Sales Management, Channel Management, Recruiting, Strategic Planning, Territory Optimization, Lead Management, Marketing Automation, Customer and Partner Value Management, Revenue Performance Management, Content Marketing, Inbound Marketing, Account Management, CRM, and Sales Effectiveness.

She holds an MBA in Marketing from Golden Gate University and a BA in Drama and Art History from UC Irvine.

Lisa has held key positions in renowned organizations including Global Leader, Advertising and MarTech Partners at Amazon Web Services (AWS), VP of Partnerships at Amplitude, Global Segment Lead of Digital Customer Experience at Amazon Web Services, Vice President of Strategic Partnerships at Marketo, Senior Director of Strategic Alliances at Marketo, various roles at Microsoft such as Director, Dynamics West Region Partners, West Region PAM Manager, Area Sales Manager of Dynamics, Strategic Engagement Manager, and Territory Manager.

Her career also includes roles at SynQuest as Area Sales Manager of the Western Region, at Quest Software as Senior Account Executive, and at Bank of America as Assistant VP of Financial Relationship Management.