Lisa Campbell

Lisa Campbell is a senior executive at CrowdStrike, currently serving as the Vice President of Small and Medium Business (SMB).12 She plays a key role in driving CrowdStrike's efforts to bring cybersecurity solutions to smaller businesses.

Key Responsibilities and Achievements

Campbell has been instrumental in developing and launching products tailored for the SMB market:

• She led the creation of Falcon Go, a product designed to bring the benefits of CrowdStrike's Falcon platform to smaller customers.1
• Falcon Go is sold primarily through channel partners and provides a simple interface for SMB customers to self-manage their cybersecurity needs.1

Strategic Initiatives

Campbell has been focused on expanding CrowdStrike's reach in the SMB market:

• She spearheaded the launch of Falcon Go on Amazon Business, marking CrowdStrike's first offering on Amazon's B2B store.2
• This move aims to provide a dedicated distribution channel for SMBs to access protection against modern cyberthreats.2

Vision and Approach

Campbell's approach to the SMB market is characterized by:

• Recognizing the need to bring enterprise-level cybersecurity to smaller businesses.3
• Leveraging AI-powered solutions to provide effective protection against sophisticated threats.3
• Emphasizing the importance of making advanced cybersecurity accessible and manageable for SMBs with limited IT resources.3

Campbell's LinkedIn profile username is indeed elizabethlisacampbell, as mentioned in the query.4 Her role at CrowdStrike involves leading strategies to expand the company's presence in the SMB market and develop solutions tailored to the unique needs of smaller businesses.