Lisa Bishop

Chief Digital Officer at Allen Media Broadcasting

Lisa Bishop is the Chief Digital Officer at Allen Media Broadcasting, a position she has held since February 2020. With over 22 years of experience in the media industry, she specializes in digital transformation and innovation within organizations.

Professional Background

Current Role: As Chief Digital Officer at Allen Media Broadcasting, Lisa is recognized for her ability to drive cultural transformation and digital strategy. She previously served as Chief Digital Officer for Heartland Media, where she played a key role in enhancing digital operations across local TV stations.
Previous Experience:
- She was instrumental in establishing Gray Digital Media in 2002, overseeing all digital initiatives, including web and mobile operations, and developing monetization strategies for Gray Television.
- Lisa also launched LocalX Marketing and PulseLocal Marketing, agencies focused on providing digital marketing solutions for small to mid-sized markets.

Skills and Contributions

Lisa is known for her expertise in:

Digital media strategy
Content syndication across multiple platforms
New business development
Digital revenue generation

Through her leadership, she has successfully transformed traditional media companies into modern digital entities, adapting to the evolving landscape of digital marketing and media consumption.