Paula Drum

Paula Drum is the Chief Marketing Officer at Newfold Digital, a position she has held since November 2020. With over 20 years of experience in digital marketing and technology, she has a proven track record of leading teams and driving brand growth across various industries.

Professional Background

• Newfold Digital: As CMO, Paula is responsible for overseeing the company's marketing strategies and initiatives.
• SouthernCarlson, Inc.: Prior to her current role, she served as Chief Marketing & Digital Officer from April 2018 to November 2020.
• The Home Depot Pro/Interline Brands: She held the position of Head of Marketing and eCommerce from August 2014 to April 2018, where she played a key role in the brand's transition following its acquisition by The Home Depot.
• Bluestem Brands, Inc.: As Vice President of Brand Services from May 2009 to August 2014, she led brand and media strategy across multiple brands.
• H&R Block: From June 2006 to May 2009, Paula was Vice President of Marketing, focusing on digital tax services.
• Wyndham Hotels & Resorts: She worked as VP of eCommerce and Revenue Management from 2001 to 2006.

Education

Paula holds a Master of Business Administration from the University of Florida's Warrington College of Business and a Bachelor’s degree in International Business from the University of Miami, where she also minored in Economics and Spanish.

Expertise

Paula Drum is recognized for her deep understanding of the digital landscape and consumer behavior, enabling her to lead companies through significant technological changes. Her extensive experience spans various sectors including hospitality, finance, and e-commerce, making her a versatile leader in the marketing domain.12