Lisa Baumgarten

Lisa Baumgarten is a senior marketing executive with extensive experience in the financial services and consumer products industries.3 She currently holds the position of Managing Director, Head of Customer Marketing, US Personal Bank and Wealth Management at Citi, based in New York.15

Career Highlights

Current Role:: At Citi, Baumgarten leads customer marketing efforts for the US Personal Bank and Wealth Management division.1 She has been with the company since 2012, initially joining as Managing Director, Head of Mass/Lending Credit Card Business.1

Previous Experience::

• Vice President of Global Marketing Strategy/Voice of The Customer at LexisNexis (2007-2011)
• Senior Vice President of Strategy and Business Development at Revlon (2004-2006)
• Principal at The Boston Consulting Group (1999-2003)
• Brand Manager at Clairol (1993-1997)
• Brand Assistant at Procter & Gamble (1991-1992)1

Education

Baumgarten has a strong educational background:

• MBA in General Management and Marketing from Harvard Business School (1997-1999)
• BA in Psychology from Yale University (1987-1991)1

Skills and Expertise

As a senior marketer and product leader, Baumgarten has demonstrated success in:

• Launching and turning around businesses
• Developing new products
• Creating impactful marketing strategies2

Her diverse experience across various industries has equipped her with a broad skill set in marketing, strategy, and business development.

Recent Activity

As of April 2024, Baumgarten was actively hiring for a Business Execution Manager to join her Customer Marketing team at Citi, indicating her ongoing involvement in building and leading her team.4

Lisa Baumgarten's LinkedIn profile (username: lisa-baumgarten-0209971) likely provides more detailed information about her professional accomplishments and current activities in the financial services sector.2