Lisa Forgang

Lisa Goldman Forgang is a seasoned professional with over 15 years of experience in loyalty and partnership marketing across renowned companies such as Citi, Barnes & Noble, Disney, and the Harvard Business School Club of New York.

She is recognized for her expertise in developing and executing integrated, multi-channel marketing strategies to enhance member/customer acquisition, retention, engagement, and loyalty.

With a background in MBA in Business Marketing from Harvard Business School, MA in Sociology from Stanford University, and BA in Psychology from Stanford University, Lisa brings a strong educational foundation to her roles.

Lisa's specialties include loyalty/membership marketing, partnership marketing, marketing strategy, business development, strategic alliances, business and financial analysis, digital marketing, social media, CRM, market research, marketing communications, financial services marketing, project management, fundraising/development, alumni relations, program management, and vendor management.

Her career journey includes various roles such as Sr. Client Consulting Manager at Visa, positions at Citi including ThankYou Rewards and Enhancement Services, Vice President of Partnership Marketing, and Vice President of Strategic Alliances, among others.

Lisa has also served in key roles at reputable organizations like TheSocialArchitects, More Perfect Union, Inc./TheChisel, LG Advisors, UJA-Federation of New York, Barnes & Noble/BarnesandNoble.com, and The Walt Disney Company/Walt Disney Attractions.

She has contributed as an active volunteer and pro bono consultant for multiple nonprofit organizations, showcasing her commitment to giving back to the community and utilizing her skills for social good.