Lisa Cervenka

Lisa Arroyo Seiden (Cervenka) is a brand and communications consultant who describes herself as a "Brand Nerd".12 She has devoted her career to establishing, iterating, and nurturing brands.12 Some key points about her professional background include:

1. She co-founded Brand Amper, a branding technology company that was later acquired by The Muse.

2. She currently works as a Brand Architecture/EB Consulting professional at Lisa Guerin LLC & BRANDSTRM.2

3. Her expertise lies in employer branding, as evidenced by her article on creating an employer brand.1

4. She has spoken at industry events, such as Talent Acquisition Week, where she discussed employer branding.3

5. Her LinkedIn username is "brandnrd," reflecting her self-proclaimed identity as a Brand Nerd.23

Lisa Seiden is known for her insights on employer branding, emphasizing the importance of creating a flexible, consistent, and genuine employer brand that incorporates employee voices.1