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Lisa Abrego
Director of Communications Strategy at World Central Kitchen
Professional Background
Lisa Abrego is an accomplished communications professional based in Washington, DC, known for her strategic thinking and innovative approaches in the field of public relations and communications. With extensive experience across several influential organizations, she has honed her expertise in developing compelling communication strategies for various audiences. Currently, she serves as the Director of Communications Strategy at World Central Kitchen, where her ability to create impactful messaging and programs plays a critical role in enhancing the organization’s mission of providing meals in the wake of disasters and humanitarian crises.
Prior to her current position, Lisa had an impressive tenure at Artemis Ward, where she held multiple roles, including Vice President of Strategy, Senior Creative Strategist, and Creative Strategist. Throughout her career at Artemis Ward, she was instrumental in developing and executing communication strategies that resonated with target audiences, showcasing her adaptability and nuanced understanding of the public relations landscape. Her journey through the ranks at Artemis Ward speaks to her commitment to excellence and her ability to effectively lead teams to success.
Beyond her impactful roles at Artemis Ward, Lisa's early career included valuable experiences at Edelman, one of the world's leading public relations firms. Starting as an Assistant Account Executive, she progressed to become a Senior Account Executive, playing a pivotal role in delivering results-oriented communication solutions for various clients. Her responsibilities included managing client relationships, developing strategic communication plans, and overseeing project execution.
Additionally, Lisa has enriched her understanding of global communications through internships, such as her role as a Political Sector Intern at the Embassy of El Salvador and as a Digital Public Affairs Intern at Edelman, where she explored the intersection of politics and public relations. These positions allowed her to develop a well-rounded skill set and gain insights into how effective communication can bridge cultural and political divides.
Education and Achievements
Lisa's educational background reflects her commitment to understanding communication and political science on both a theoretical and practical level. She earned her Bachelor of Arts (B.A.) in Political Science and Communication from Purdue University, where she graduated with a solid foundation in the principles of political engagement and effective communication strategies.
Her academic pursuits further extended internationally, with studies in Public Relations at Università degli Studi di Siena and Communication in Global Organizations at Shanghai Jiao Tong University. These study abroad experiences enriched her global perspective on communication and public relations, helping her understand the nuances of reaching diverse audiences across different cultural settings.
In her role as Director of Communications Strategy at World Central Kitchen, Lisa has successfully led numerous initiatives aimed at enhancing the visibility and impact of the organization. Her innovative strategies and collaborative spirit have contributed to the growth and sustainability of World Central Kitchen’s programming, showcasing her ability to connect with stakeholders, donors, and the communities served.
Notable Achievements
1. Leadership at World Central Kitchen: Lisa's leadership in communications for World Central Kitchen has been vital in increasing the organization’s reach and effectiveness. Her work has not only raised awareness of food insecurity but has also mobilized community support and increased funding for critical initiatives.
2. Strategic Growth at Artemis Ward: As Vice President of Strategy, Lisa was key in driving strategic communications initiatives that resulted in enhanced client engagements and retention. Her ability to think creatively and analytically has distinguished her in the competitive public relations landscape and led to successful campaigns that garnered recognition from various industry awards.
3. Global Perspectives in Communication: Lisa's study abroad experiences have equipped her with unique insights into global communications, allowing her to apply cross-cultural strategies that resonate with diverse audiences. This global perspective is invaluable, especially in a world where collaboration across borders is increasingly important.
In summary, Lisa Abrego is a dynamic and dedicated communications professional whose impressive career trajectory and global experiences are a testament to her passion for effective public relations. Through her work at World Central Kitchen and previously at Artemis Ward and Edelman, she has consistently demonstrated her ability to craft meaningful narratives that connect people, foster engagement, and drive impactful change.
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