Line Larrivaud

Line Larrivaud is a Senior Consultant within Forrester's Asia Pacific Consulting practice, based in Sydney, Australia.13 She specializes in helping clients improve their B2B content, customer experience, and digital strategies to enhance business results.1 Larrivaud has a background in employee experience and has worked across Europe, the Middle East, and Asia.1

At Forrester, Line Larrivaud focuses on:

1. Advancing B2B content strategies
2. Improving customer experience
3. Developing digital strategies
4. Conducting research on buyer preferences and personalization

She has been involved in Forrester's research initiatives, including the 2023 Global Content Preferences Study, where she shared insights on B2B buyer engagement and content personalization strategies.2 Larrivaud has also contributed to projects related to cybersecurity training and its importance in organizations.45

Prior to her current role, Line Larrivaud served as a Consultant and Associate Consultant at Forrester, concentrating on Customer Experience and Digital Strategy. Her LinkedIn profile indicates that she has experience in leading cross-functional projects to improve service levels and has been involved in HR quality initiatives.3