The Ohio State University

Senior Social Media Manager at Converse

Develop and execute the overall social media strategy for PINK’s owned channels, aligning with brand goals and objectives
Oversee development and execution of seasonal strategies and content with a first-in-class approach.
Partner closely with PR/Influencer team, identifying influencer opportunities while driving briefs.
Monitor trends and identify areas of opportunity to grow the brand’s reach and relevance. 
Spearhead weekly, monthly, quarterly, and annual reporting, communicating insights and actions to leaders and cross-functional partners. 
Collaborate with creative and copy partners bringing social media strategies to life through trending creative to drive reach and engagement. 
Maintain best practices across platforms, including analysis and implementing actions on performance insights and reacting to platform updates and trends.
Partner with brand strategy leads on pre-season planning and in-season execution.
Set and drive weekly priorities based on brand and product initiatives through the lens of driving social performance.
Manage relationships with third party vendors and social platforms, meeting regularly in person and via email to stay on top of platform trends and best practices. 
Work closely with social customer service team, creating a robust social media response plan, community guidelines and weekly sentiment report.
Experience with Dash Hudson, Curalate/Bizaarevoice, Crimson Hexagon, Spredfast, Sprinklr, Simply Measured and Meta for Business.
Plan and cover live events, from content strategy to final outputs, working closely with production and creative teams.

Victoria's Secret Pink

Marketing Manager, Social Media

Lead the development of strategy for Converse social media platforms. 
Created and lead the execution of global plans that helped achieve brand goals, working closely with regions to bring plans to life in their respected market.
Combined consumer insights with social media best practices to create one-of-a-kind social tactics to engage the Converse community. 
Was the voice of the social media team, collaborating with cross functional teams to ensure brand/product messaging and tactics aligned.
Worked closely with editorial and creative teams, bringing social strategies to life across all Converse channels. 
Defined what success looks like, continuously updating social media best practices. 
Communicated with platform partners to stay up to speed on updates and best practices. 
Launched @Converse_Style, Nov 2017 & @ConverseHoops May, 2019 on Instagram. 
Planned and covered live events, from content strategy to final outputs, working closely with production and creative teams.

Converse

Senior Manager, Global Social Media

Lead in the development of sophisticated social media & outreach strategies which accurately addressed the objectives of the client 
Strategized and lead influencer efforts, managing budgets while working closely with influencer agency. 
Executed ongoing social media audits and pitches to win new business.   
Primary focus on organic content and strategy with a secondary focus on paid social.

Jellyfish

Senior Manager, Social Media

Lead the development of strategy and content on Hollister Co. social media platforms. 
Worked closely with creative team to develop short, medium and long term social media content strategies with a “first to market” approach. 
Increased net brand sentiment from +11% to +43%, Increased fan engagement by 20% maintaining a 6.5%. engagement rate, #1 Retailer on Instagram, #7 on Facebook, by Adweek 2015.
Launched the @HCODiy Instagram handle, manage editorial calendar and development of creative. 
Defined seasonal influencer strategies and lead content development with influencers / agencies.
Monitored industry creative best practices / trends and maintained a competitive library of new opportunities 
Developed and continuously updated best practices and managed recommended rules of engagement 
Managed store associate social ambassador program and live events. 
Experience with Crimson Hexagon, Spredfast, Sprinklr, Simply Measured, Twitter Analytics & Instagram for Business

Abercrombie & Fitch Co.

Senior Social Media Specialist

Developed and executed marketing campaigns utilizing promotional, point-of-sale, mobile, social media, creative web, print and partnership activations for Nestle Clients.

Lindsey Weiker