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Laura McKenzie
Manager, Social Media Content & Strategy
Laura McKenzie is currently the Manager of Social Media Content & Strategy at Vanguard, a position she has held since January 2024.1 Her career at Vanguard began in October 2022 when she joined as a Senior Social Media Strategist.1
Professional Experience
Prior to her role at Vanguard, Laura has had an extensive career in digital communications and social media:
- Senior Manager of Digital Communications at Clarivate (July 2020 - December 2021)
- Manager of Digital Communications at Clarivate (November 2017 - July 2020)
- Senior Specialist in Social Media at Merck's Consumer Marketing CoE (April 2016 - November 2017)
- Various roles at Comcast, including Specialist in Recruitment Marketing Communications and Web Editor for XFINITY.com (September 2010 - April 2016)1
Education and Certifications
Laura has completed executive education as a Wharton Executive Education Aresty Scholar for Merck Consumer Marketing.1
Additional Roles
Outside of her primary career, Laura serves as the SHA Bryn Mawr Alumnae Board President for Sacred Heart Academy Bryn Mawr, a position she has held since January 2022.1
Achievements
Throughout her career, Laura has received several awards and recognitions:
- Q1 2020 Applaud Award at Clarivate for receiving one of the highest numbers of peer recognitions
- Step Up, Stand Out Award for Global Marketing at Clarivate Analytics in April 2018
- Multiple Awards of Excellence for launching social media pages for various healthcare franchises1
In her current role at Vanguard, Laura manages a team of content strategists to ensure that Vanguard's story is communicated with clarity, relevance, and humanity across social media platforms.1