Lindsey Palmer

Lindsey Palmer is the Co-Founder and Head of Brand at 12 Tides, a company specializing in organic kelp snacks. Founded in Fall 2020, 12 Tides aims to create regenerative ocean foods that positively impact marine ecosystems. The brand's mission aligns with environmental sustainability, focusing on kelp as a climate-positive food source that requires no fresh water, fertilizers, or arable land for cultivation.14

Background and Experience

Palmer has a strong background in marketing and a passion for social and environmental justice. Before launching 12 Tides, she held various marketing roles, including Digital Marketing Manager and Marketing Coordinator.2 Her commitment to sustainability is evident in the company's practices, such as donating 1% of sales to support the restoration of California's kelp forests through partnerships with organizations like SeaTrees.1

Vision and Impact

Under Palmer's leadership, 12 Tides has positioned itself as a leader in the sustainable snack market, with products available at major retailers like Whole Foods and online platforms such as Amazon. The company focuses on transforming the food system into one that benefits the oceans while offering nutritious snack options.13 Palmer emphasizes the ecological importance of kelp forests, which sequester carbon and support marine biodiversity.1

Future Prospects

Looking ahead, Palmer and her team are excited about expanding their product line and exploring new ways to utilize kelp in innovative snacks.1