Lisa Macdonald

Lisa Mac is a digital marketing expert with a passion for creating engaging and effective brand experiences. She studied double certification in advertising and television and radio production, marketing, and communications at John Molson School of Business.

Throughout her career, Lisa has held various roles, including Creative Director of Digital Services at DIGITALISA, Director Of Digital Media at SEE Global Entertainment, Director of Creative Services / Digital strategist at Galliard Advertising, Digital Media Consultant / Senior Account Manager at Redgrave De Miguel PR, and Creative Director / Blogger at Bestkeptmontreal.

Lisa's expertise lies in online brand positioning, influencer marketing, UI design, UX optimization, SEO, SEM, and SERM strategy. She excels at directing digital media teams, programmers, and multimedia designers to produce digital greatness. Lisa is known for her hacker mentality and creative thinking, which enables her to brainstorm fresh ideas for clients.

Her work philosophy is to only work with people and things that she genuinely likes, believing that it's where the sparkles live—the connection, the gel, the right fit. One can always find Lisa with a pug under her left hand, a mouse in her right, and probably a lot of machiatos and markers on her desk.