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Lindsey Eckerd
SVP, Marketing, PSG
Lindsey Eckerd is a seasoned marketing professional with an extensive background in B2B technology, SaaS, and financial services. She currently serves as the Senior Vice President of Marketing at PSG, a growth equity firm that partners with middle-market software and technology-enabled services companies.1
Professional Background
Eckerd has built an impressive career in marketing, with notable roles including:
-
VP of Marketing at Volition Capital (March 2019 - September 2023)
- Developed a comprehensive marketing program
- Increased brand awareness and reputation
- Managed digital presence and media relationships1
-
Vice President Marketing at Bison.co (March 2016 - January 2019)
- Launched the new Cobalt brand
- Developed persona-based marketing strategies
- Created demand generation programs that achieved 200% SQL growth1
Education and Early Career
Eckerd graduated from New York University with a Bachelor of Arts in Political Science and Spanish Language, graduating Magna Cum Laude.1 Her early career included roles at:
- HubSpot (Enterprise Marketing Team)
- Fragments, Inc. (Public Relations Associate)
- Avon (Public Relations Intern)1
Professional Expertise
She specializes in:
- Strategic, data-driven marketing programs
- Digital and content marketing
- Demand generation strategies
- Go-to-market planning
- Buyer persona development
- Market research
Eckerd is known for her ability to build and grow companies through innovative marketing approaches, with a strong track record of creating compelling content marketing strategies and leading cross-functional teams.
