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    Lindsey Eckerd

    SVP, Marketing, PSG

    Lindsey Eckerd is the Senior Vice President of Marketing at PSG, where she specializes in developing strategic, data-driven marketing programs aimed at driving business success. With a strong background in B2B technology, SaaS, and financial services, she has built a reputation for innovative marketing approaches and effective demand generation strategies.

    Professional Background

    • Previous Roles:
      • Vice President of Marketing at Volition Capital
      • Vice President of Marketing at Bison.co
      • Various marketing positions at notable organizations including HubSpot and Sullivan.

    Education

    Lindsey holds a Bachelor of Arts degree in Political Science and Spanish Language, graduating with honors (Magna Cum Laude) from New York University.

    Skills and Expertise

    • Development of buyer personas
    • Conducting market research
    • Leading cross-functional teams
    • Crafting compelling content marketing strategies

    Her extensive experience and proven track record make her a well-rounded expert in the marketing field, particularly within the tech and financial sectors.

    Related Questions

    What are some of Lindsey Eckerd's most notable achievements at PSG?
    How has Lindsey Eckerd's background in B2B technology influenced her marketing strategies?
    What specific demand generation strategies has Lindsey Eckerd implemented successfully?
    Can you provide examples of Lindsey Eckerd's go-to-market plans?
    How does Lindsey Eckerd integrate digital and content marketing in her campaigns?