Lindsay O'Donnell

Lindsay O'Donnell is the Founder and Marketing Director of Piquant Marketing, a Vancouver-based digital marketing agency that specializes in food brands, particularly those focused on sustainability and health. Her agency has collaborated with over 100 brands, emphasizing transparency, fair trade, and animal welfare in the food industry.13

Background and Career

Lindsay's journey into marketing is deeply intertwined with her passion for activism. She has a notable history of involvement with organizations such as Greenpeace, PETA, and Sea Shepherd. This background led her to a pivotal role in the marketing department at Whole Foods Market, where she realized the powerful connection between food and activism. This realization inspired her to establish Piquant Marketing.12

Marketing Philosophy

Lindsay emphasizes the importance of businesses understanding their core purpose or "why," which should guide their marketing strategies. She advocates for storytelling and a unique brand voice as essential components of effective marketing, especially in leveraging social media and influencer marketing.12

Current Initiatives

Currently, Lindsay is focusing on creating a membership program aimed at supporting marketers and entrepreneurs through training and coaching. She believes that brands can significantly impact the world, particularly those that align with meaningful causes.3

For more insights into her work and philosophy, you can find her on LinkedIn under the username lindsaykodonnell.4