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Lindsay Dorf
Founder & CEO of Astor
Lindsay Dorf is the Founder and CEO of Astor, a personal finance platform designed to empower women in investing and financial management.12 She founded Astor in March 2022, leveraging her background in product management and marketing.13
Dorf's professional experience includes:
- Lead Product Manager at Protonn (Jan 2021 - Jul 2021)
- Senior Product Manager at Google (Nov 2018 - Jan 2021)
- Lead Product Manager and Analyst at BlackRock (Oct 2015 - Oct 2018)3
Her educational background is impressive:
- MBA from Harvard Business School
- MS from Harvard John A. Paulson School of Engineering and Applied Sciences
- BSE from the University of Michigan13
Dorf created Astor to address the gap she noticed among her friends, particularly women, who lacked confidence in investing despite their capabilities.2 The platform combines community support with investment guidance, offering features like the "Path to Wealth" to simplify the financial journey for users.2
Under Dorf's leadership, Astor has grown rapidly, primarily attracting women aged 20 to 35.2 Her vision is to make financial health an integral part of overall well-being, focusing on investments and community engagement to boost users' confidence in their financial strategies.2
