Ruzwana Bashir

Ruzwana Bashir is a prominent business executive currently serving as a Board Member at SoFi Technologies, Inc. since 2021. In addition to her role at SoFi, she is the Founder and CEO of Peek, a platform designed to connect people with experiences, which has facilitated over $2 billion in bookings. Peek aims to empower operators in the experiences sector with its software, Peekpro.com, and has raised over $100 million in funding from notable investors in the tech and travel industries, including Goldman Sachs.23

Bashir has an extensive background in business development and marketing, having previously held positions such as Director of Marketing & Business Development at Art.sy and in strategy roles at Gilt Groupe. She began her career in finance, working as an analyst at Goldman Sachs and The Blackstone Group.12

Her academic credentials include an MBA from Harvard Business School and a Bachelor of Arts from the University of Oxford.1