Lindsay Blum

Lindsay Blum is a Partner at VaynerTalent, a modern-day talent agency launched by VaynerX in January 2021.12 Her career and expertise in the talent management and digital marketing industries have positioned her as a key figure in this innovative venture.

Career Background

Lindsay Blum's professional journey includes:

• Starting her career in the entertainment industry at WME (William Morris Endeavor)2
• Spending seven years at VaynerMedia, where she built insight-driven strategies for brands and entrepreneurial giants1
• Joining VaynerTalent as a Partner alongside Reed Bergman, who serves as President & Managing Partner1

Role in VaynerTalent's Development

Blum played a crucial role in the conception and development of VaynerTalent:

• In 2016, she and Gary Vaynerchuk had the idea to offer personal brand building services to others, based on Vaynerchuk's own successful strategies2
• She led a small team that started offering high-volume content production, distribution, strategy, and analytics services for individual clients2
• This initial experiment evolved into what is now VaynerTalent

Expertise and Approach

Lindsay Blum brings a unique perspective to talent management:

• She focuses on creating custom strategies that optimize time, energy, and output for busy clients1
• Blum emphasizes the importance of owning one's narrative and cultivating a global community through storytelling1
• She advocates for a less perfectionist approach to content creation, stating that "perfection is poison when it comes to content"2

Current Role

As Partner at VaynerTalent, Lindsay Blum is involved in:

• Providing modern talent representation and personal brand consulting for public figures and creators1
• Developing strategies for clients to build their brands in contemporary ways1
• Overseeing the company's "Digital Publicity" offering, which focuses on leveraging digital shows, podcasts, and livestreams for brand building1

Lindsay Blum's expertise in digital marketing, content strategy, and talent management has been instrumental in shaping VaynerTalent's innovative approach to personal branding and representation in the digital age.