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Lindene Cleary
Head of Brand Marketing at Tourism Tasmania
Lindene Cleary is a seasoned marketer with a diverse background in agencies, global corporations, government, and media. With a passion for inspiring action and driving change, Lindene thrives in roles where she can capture imaginations. Currently based in Tasmania, Lindene leads the Brand Marketing team at Tourism Tasmania, focusing on presenting Tasmania's unique brand globally through strategic communications. Prior to this role, Lindene accrued 15 years of experience in marketing, advertising, editing, and writing across Australia, Europe, and Asia. Notably, she spearheaded the iconic 'Share a Coke' campaign in Australia during her tenure at The Coca-Cola Company, which has since been adopted worldwide. Lindene also played a key role in editorial strategy at HoneyKids Asia, a lifestyle platform in Singapore.
