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Linda Tawil
Co-Founder
Linda Tawil is one of the co-founders of Morphe, a prominent American beauty brand established in 2008.13 She founded the company alongside her brother, Chris Tawil.23
Background and Education
Linda Tawil earned a Master of Business Administration from the University of Phoenix.4 Prior to founding Morphe, she worked in the education sector.2
Morphe's Journey
Linda and Chris Tawil started Morphe as a trade-show business in 2008, initially selling makeup brushes.1 The siblings would travel to trade shows across the country to promote their brand, building relationships with makeup artists and fans over time.1
Role and Contributions
As the creative director of Morphe Cosmetics4, Linda Tawil has played a crucial role in the company's growth and success. She and her brother had a vision to create affordable and accessible makeup products for everyone.2 This philosophy of accessibility and inclusivity has remained the essence of Morphe to this day.
Business Approach
Linda Tawil's approach to business includes:
- Inclusivity and Accessibility: She focused on creating high-quality products at affordable prices.2
- Leveraging Social Media: Morphe joined Instagram in 2008, which was key to their success.1
- Collaborations: The brand worked closely with beauty influencers and YouTubers, which significantly contributed to its growth.1
- Retail Expansion: Morphe opened its first retail location in Burbank, California, in 2013.1
Personal Life
Linda Tawil is 44 years old and was born on April 22, 1980.5 She occasionally posts photos of her daughter on her Instagram account, where she has over 200,000 followers.4
Linda Tawil's journey with Morphe demonstrates her ability to turn a small trade-show business into a global beauty empire, showcasing her entrepreneurial skills and vision in the competitive beauty industry.
