Linda Hörnfeldt

Linda Hörnfeldt is a prominent digital entrepreneur and the founder of Social Brand Lab, an online education platform aimed at helping solo entrepreneurs and creators build their personal brands on social media. Based in Örnsköldsvik, Sweden, she specializes in teaching individuals how to effectively leverage their personal brands to enhance their business success through various online courses, workshops, and speaking engagements.12

Professional Background

• Founder & CEO of La Linda: Since June 2010, Hörnfeldt has led La Linda, focusing on empowering solo entrepreneurs and influencers to establish a strong personal brand that can drive business growth.1
• Creator of Social Brand Lab: This online program offers a structured approach to building a personal brand, guiding participants through five phases designed to clarify their brand identity and enhance their online presence.2
• Author and Speaker: She is also the author of the book "Yrke: Influencer" and frequently speaks on topics related to influencer marketing and personal branding.12

Contributions to the Industry

Hörnfeldt was instrumental in founding Influencers of Sweden, the country's trade organization for social media influencers, which aims to support members in understanding their rights and responsibilities while promoting ethical practices within the industry.1

Personal Philosophy

Her mission revolves around helping women entrepreneurs realize their dreams by providing them with the tools necessary for effective branding and relationship-building in social media contexts. She emphasizes that a strong personal brand can significantly transform both personal and professional lives.2