Linda DiFeliciantonio Rocca is an experienced B2B strategist with over 25 years of experience working with small to mid-sized private and public companies. She is an expert in verticals such as medical devices, biotechnology, digital tech, population health, and life sciences. Her passion lies in strategically collaborating with forward-focused teams to design, develop, and deliver models and holistic strategic solutions. Linda excels at working with C-level executives of start-ups and early-stage companies, developing business models, products, processes, and partnerships and building brand presence.

As a design thinker, Linda's skill set includes fusing technical acumen, empirical evidence with creative artistry and intuitive insights to synthesize the whole through a multi-faceted, cross-functional approach. She views the totality of a landscape from a 70,000-foot perspective lens vantage point, strategizing while viewing operational strengths and needs at a granular level to execute. Her strategic planning and design expertise help provide solutions for complex concepts in a digestible manner.

Linda Rocca holds a HS diploma from Philadelphia High School for Girls, Certificates from Temple University and the University of Pennsylvania - The Wharton School, a Mini Medical School Certificate from Drexel University College of Medicine, and a B.S. in Business Administration and Textile Technology from Philadelphia University.

Currently, Linda is the Principal at Aurora Business Strategies, previously served as the Managing Director of Business Development at American CryoStem Corporation, Director of Marketing and Business Development at Columbia Life Systems, Inc., Operations Manager/Business Development at Blaise Santangelo Design & Landscape, Inc., and Sales Manager, National Account Executive at Cable & Wireless. She is a former Residential Property Owner & Manager and has also served as the President of the Board of Directors and a Board Member at Girls on the Run, Montgomery County PA.