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Martin Hoffstein
Entrepreneur and business development professional based in New York City
Martin Hoffstein is the co-founder and Chief Operating Officer (COO) of JAJA Spirits, a premium tequila brand based in the New York City Metropolitan Area.1 He has been in this role since August 2017, when the company was founded.1
Professional Background
Before co-founding JAJA Spirits, Hoffstein had extensive experience in e-commerce and brand partnerships:
Spring Inc.:
- Director of Brand Partnerships (June 2017 - May 2018)
- Head of Brand Development (January 2016 - May 2018)
During his time at Spring Inc., he secured partnerships with over 900 brands, including major names like Nike, Adidas, Gucci, and L'Oreal.1
Fancy.com:
- Head of Global Brand Partnerships (September 2012 - October 2015)
- VP of Business Development (September 2014 - February 2015)
- Director of Merchandising (September 2012 - September 2014)
At Fancy.com, Hoffstein oversaw global brand partnerships, market expansion, and various aspects of business development.1
Skills and Achievements
Throughout his career, Martin Hoffstein has demonstrated skills in:
- Business development
- Brand partnerships
- E-commerce
- Merchandising
- Digital strategy
- Social media management
His achievements include increasing product supply by 250,000+ units and generating over $50 million in incoming Gross Merchandise Value (GMV) at Spring Inc., as well as growing marketplace sales by over 400% at Fancy.com.1
Martin Hoffstein's experience in brand development, partnerships, and e-commerce has likely been valuable in his role as co-founder and COO of JAJA Spirits, where he continues to work on growing the premium tequila brand.
