Lin Shearer

Lin Shearer is a skilled professional offering strategic consulting services through Spark Consulting, specializing in go-to-market strategies for businesses seeking growth and efficiency.

With a background in B2B marketing, product marketing, demand generation, and various digital marketing techniques, Lin brings a wealth of experience to help companies refine their positioning and messaging, empower their sales and marketing teams, and accelerate their growth.

Lin's expertise covers a broad spectrum of marketing skills, including content marketing, social media marketing, lifecycle marketing, email marketing, partner marketing, SEO/SEM/PPC, and sales enablement.

Lin's educational background includes a Bachelor of Arts in International Relations with a Minor in Chinese from the University of Pennsylvania, showcasing a diverse academic foundation.

Lin has held key roles in various organizations, including Senior Marketing Consultant at Aventi Group, Austin Ambassador at Product Marketing Alliance, and Chief Revenue Officer (CRO) at ShipperHQ, demonstrating a strong track record of success in leadership positions.

With a career spanning roles such as Director of Product Marketing at Apttus, Product Marketing Leader at eBay Inc./Magento Commerce, and Head of Marketing at ProStores, Lin's experience exemplifies a deep understanding of marketing strategies and their implementation.

At Spark Consulting, Lin offers services such as defining Ideal Customer Profiles, creating differentiated positioning and messaging, aligning marketing programs with go-to-market strategies, optimizing customer lifecycle stages, and maximizing sales effectiveness through strategic sales and business development initiatives.

Lin's past experiences in partner development, contract negotiation, sales funnel analysis, and design add a valuable dimension to the comprehensive offerings provided through Spark Consulting.

Lin's involvement in various organizations and roles, from Fractional GTM Executive to Interim Chief Revenue Officer, underscores a dynamic and adaptive approach to driving results and fostering growth in diverse business environments.

With a proven background in strategy development, playbooks creation, marketing optimization, and sales enablement, Lin Shearer emerges as a seasoned professional capable of guiding businesses towards sustainable growth and market success.