California State University-Northridge

Founder, CEO at Fig & First

Fig & First is is a boutique public relations firm based in Downtown Los Angeles offering the finest services in national media relations, talent seeding, branding, communication strategy, and results oriented campaigns. With expertise and proven results in a variety of industries, Fig & First is committed to serving as your personal storyteller to elevate your brand in saturated markets through proactive and strategic initiatives.

Fig & First

Founder, CEO

VEGAN FASHION WEEK

Public Relations Manager

Elle Communications is a boutique public relations agency specializing in media, talent relations, media training and speaker management. Clients include non-profits, social enterprises, and impact-focused brands and leaders. •	Develop Public Relation plans, strategies, and pitch decks•	Secure speaking opportunities and industry awards and accolades for clients•	Coordinate and lead media tours for clients between Los Angeles and New York markets•	Administer talent and influencer outreach, product placement, and campaign engagement •	Facilitate business development and client on-boarding

Elle Communications

Account Executive, Publicist

The most recognized name in fitness and the largest co-ed gym chain in the world, the Gold’s Gym SoCal Group boasts twelve franchise locations with over 80 awards and accolades. •	Served as advisor and consultant to VP of Sales & Marketing to plan and execute quarterly and annual budgets, marketing, and media plans for all Gold’s Gym SoCal Group clubs•	Worked closely with vendors and Gold’s Gym executive team to create cost-effective programs to maximize regional market-level traffic and sales•	Operate as creative lead and manager of direct mailers, door hangers, radio spots, advertisements, emails and all promotions•	Created monthly competitive analysis and market research reports☆  Implemented the first annual “Press for the Chest” campaign, in partnership with the National Breast Cancer Foundation (NBCF), to raise over $23,000 in the month of October

Gold's Gym SoCal Group

Marketing Director

VITEK is a High Tech Electronic Product Manufacturer specializing in video surveillance cameras and recording devices. VITEK also specializes in manufacturing monitors, video signal devices, and other industry peripherals.•	Worked directly with CEO to coordinate internal and external marketing projects with inside sales team and national company representatives•	Designed and developed company promotional materials including mailers, spec sheets, posters, banners, advertisements and flyers using Adobe InDesign, Illustrator, Dreamweaver, and Photoshop

VITEK Industrial Video Products, Inc.

Marketing Assistant

JCI Worldwide Inc. provides public relations in corporate communications, government/public affairs, entertainment and non-profit.•	Developed and circulated press releases, media alerts, fact sheets, and pitches to appropriate media contacts•	Created and maintained strong media relations to secure coverage in top-tier publications•	Brainstormed, wrote, edited, designed, and distributed weekly client newsfeeds and quarterly newsletters•	Assisted in crisis communication development and execution during controversial press coverage of clients•	Coordinated with numerous state lobbyists and community leaders to pass legislation and build public policy support through community awareness and signed letters to state and federal representatives•	Maintained company website, blog, and client social media channels

JCI Worldwide

Account Executive, Research & Social Media

The Michael Hoefflin Foundation for Children’s Cancer is a public non profit 501 (c) (3) foundation that provides financial and emotional support to children and their families in the Santa Clarita and surrounding valleys.•	Streamlined social media efforts and built online interaction and community awareness•	Created, edited and pitched video news releases to local media publications and outlets•	Coordinated community fundraisers and events

Lily Taban