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Kyra White
Owner & Co-Founder at Oh Mumma
Kyra White is an experienced consumer marketeer and entrepreneur based in Bexley, England, United Kingdom. She is the Owner & Co-Founder of Oh Mumma, a position she has held since November 2019.1
Professional Background
Kyra has over 20 years of experience in the beauty industry, with a strong focus on marketing, PR, and events. Her career highlights include:
Benefit Cosmetics (LVMH):
- Head of Brand Activation (2011 - March 2021)
- Oversaw advocacy and managed teams covering PR, communications, brand partnerships, events, and professional makeup/brow artist teams.1
Balance Me Beauty:
- Marketing, PR & Events Director (July 2016 - December 2016)
TOPSHOP TOPMAN:
- Marketing - Events & Promotions Manager (November 2002 - September 2011)
- Worked on various projects including product launches, Fashion Week events, and store openings.1
Education
Kyra studied at the London College of Fashion, University of the Arts London, where she earned a BA Hons & HND in Fashion Management & Fashion Marketing & Promotion (1999 - 2002).1
Notable Achievements
During her time at Benefit Cosmetics, Kyra was involved in significant marketing initiatives:
- In 2016, she oversaw Benefit's largest experiential campaign to date, a five-month takeover of the moored London cruise ship RS Hispaniola.2
- She was also involved in opening a "tropical paradise" pop-up event for the brand in 2015.3
Kyra White's extensive experience in consumer marketing, particularly in the beauty industry, has contributed to her success as an entrepreneur and co-founder of Oh Mumma.
