Suggestions
Lillian Guinther
Experienced PR and Marketing Professional
I specialize in helping clients tell their story and reach their target audiences through strategic content development, distribution and promotion. I have significant experience creating a diverse array of content, including but not limited to press releases, bylines, case studies, blogs, social posts, ebooks, tip sheets and infographic content.
I also have experience managing clients' social media channels, which entails working closely with PR teams to develop strategic social content calendars, drafting posts in a variety of tones to populate the calendars, scheduling posts for distribution, sharing tailored posts with client teams to help spur employee engagement and reporting on post performance.
In addition to content development, I have also managed extensive display advertising programs for a client in the satellite space. This includes the development of strategic media plans that align with key events and reflect the goals of key business units, the management of annual ad budget and buys, liaising with publication reps, content development for ad creative, ad placement and regular reporting and program evaluation to improve strategic ad placement.
I am also experienced in managing day to day account activities, serving as a main day-to-day contact for my clients and helping mentor and develop junior members of staff.
